What is SEO? Step By Step Beginner’s Guide to SEO – (Ultimate Guide 2020)
As we know there many bloggers have published blog posts each day.
We do not even know?
Well, Never Mind if you are related to the Digital Marketing profession so that you very well know that most popular blogging platform WordPress.
Because WordPress is one of the most trending websites for CMS (Content Management System) Blogging form built on PHP and MySQL. Where over millions of posts everyday post by the users. And
That shows Lots of users post different-2 posts on different- 2 categories each and every minute.
And, just now it has spoken of WordPress. There is a lot more blogging platform right now which are running on their platform.
If we were to talk about all the blogging platform or blog posts, so that we would never expect how much higher the whole blogging survey.
So you can see that this kind of difficult job to stand out there. Where so many expert players are doing the Blogging every day and Each and every Expert is better from one another.
Hope you don’t scare!
Why we said this Because Nothing is Impossible in the Digital Marketing or Online Marketing
So, if you want to make your blog successful as well as interesting for the viewers.
First, you should plan to time how much time will you give your blog to make a successful one.
I think now you’re confused not to worry let me just clear your Confusion.
When I usually spend time on my blog writing 3 to 4 hours maximum and then 15 to 16 minutes to check the mistakes Such as Title and content as well as the Content optimizations. Because each and every blog post are important for your blog. It helps the blog to grow the visibility of visitors.
Hopefully, there will be no confusion after reading this little paragraph.
It’s Not Surprised that millions of people get more visibility and more traffic through SEO.
Now, you must be thinking what does SEO even mean?
So, the Full Form of SEO is Search Engine Optimizations, but how to use SEO and how it’s Optimize?
Let’s get started this SEO guide at the beginning.
Nowadays search engine optimization (SEO) is the most important role for a website to get top rank on search engines (Google, Bing, and Yahoo). So if you want to run your business website on the search engine it’s very important to understand the exact meaning of SEO. In this blog, we gonna share with you the introduction and overview of search engine optimization (SEO). If you desire to website show on the top of the search list on the Search engines (Google, Bing, and Yahoo).
What is SEO (Search Engine Optimization)?
SEO or Search Engine Optimizations both are same if we say in a proper way so Search Engine Optimizations is the Full Form of SEO this is the part of rules and algorithms that followed by a website or blogs to optimize and increase the quantity and quality of traffic on the Search Engine Results or Ranking.
“In a simple way, this’s the best way to the Traffic of Website.”
Search engine optimization (SEO) can likewise be considered as a frame of work since the whole entire procedure has various algorithms and rules, different stages, and an arrangement of controls. So that there is no mistake to get a ranking for the website on the search engine results.
Now One Question is comes to Mind…
In the whole world, millions of users are searching for particular topics or keywords so, how it’s possible to get the First rank on the search engines.
By the way, Google has launched lots of search algorithms to get a top ranking on the Search Engines that help us. And on the other hand, many experts share to get their own thought about High Ranking. Such as Backlinko Blog did a great job of Google ranking factor and publish a big list on their own Blog.
Why is SEO important?
Every field which running in the market face lots of competitions in the market and SEO Marketing is one of the best stops that help you to build a strong online presence in the market.
“SEO marketing is more important than ever”
Now you might be thinking about search engine (Google, Bing, or Yahoo) is a website you visit to type or speak any question in the search box and it replies magically with a long list of websites that would sort out your queries with potentially answer.
But in our daily life, we never consider this topic while we use the Internet everyday “what’s the reason behind those entire magical webpage answer lists?
Today we share with you how it’ work:
A search engine (Google, Bing, and Yahoo) has software called Crawler sometimes called a spider or spider bot what does this?
It’s a program that gathers the information and contents form the different websites in order to build entries search engine index. And that all index information shows through the algorithms that match all those data and content with your search queries.
In A Search engine’s algorithm lot of factors mentions
There are a lot of factors that go into a search engine’s algorithm, Rand Fishkin has published a blog for all these factors and also describe to users.
We hope that In this small introduction, you have understood how the search engine works on our search queries. So now let’s come on our topic about Search engine optimization.
As you have read above the SEO Definition It’s a way to improve and make the best way to appear the top position in Google search results.
As a business owner or employee through the SEO, you drive more relevant traffic for the website as well as generate the sales and the profit for the business.
And, that’s we’ll focus on this guide…
Actually what we do in SEO and which is most focus components between the work process.
For easily understand about the Search Engine Optimization (SEO) let’s makes it a bit easier to go in the right way and break in different parts look at the below:
We divide this into three points
- Quality Traffic: Through the SEO you can get quality of traffic in the worldwide who needs your products and services
- Quantity Traffic: With SEO you can easily get the best quantity of better traffic with the right customers clicking through the SERPs “search engine results pages”.
- Organic Result: And both come At no cost means organic traffic which comes without any pay for the website.
In this blog, we’re going to deep into Search engine optimization So that we can know about SEO correctly.
A question will come to your mind about why we are focusing on Google Search whereas there are lots of search engines are running online.
Is there any behind this,
Yes, Because Netmarketshare shares that 75% of the search comes from Google Search.
But now the big question is how a blog post, article, or product web page which stay on the second page of google search results. How they will come on Google’s first page.
To understand how to get the first position of google, We first need to know how search works
How Search Works:
Google has made some algorithms to get the first ranking on the search results page as well some factors determine which can also help us to reach the goal.
Brian Dean, who is an SEO genius, has made a big list for all of these Google Ranking factors’ own blog and I Assure you that it’s really helpful for Users who work on SEO Ranking.
Now let us discuss one more topic about SEO and that is two factors in which we will discuss further,
There are two ways in SEO for getting the First Rank on google rank, So, Choose Which one right for you. We’ll discuss both strategies below:
What Is the Difference Between White Hat and Black Hat SEO?
If we talk about Black Hat SEO so it’s work against search engine guidelines, Yeah you hear Right this technique refer that way which is not approved by search engines like Google.
White Hat obeys search engine guidelines and uses a good practice method that helps to achieve high search engine ranking.
Let’s understand this Black Hat and White Hat SEO through a chart:
|Black Hat SEO||White Hat SEO|
|Meaning||Techniques Used To Get Higher Search Rankings In An Unethical Manner.||Conforms to search engine designs and involves no deception.|
|Status||Disapproved by search engines Because Not Follow the search engine guidelines||Approved by search engines Because Follow the Approved by search engines.|
|Result||Website Banned or Penalized through Low Ranking||Results last a long time.|
|Techniques||Black Hat SEO Techniques Include Keyword Stuffing, Blog Comment Spam, Doorway and Cloaked Pages, Hidden Texts and Links, Link Farming||White Hat SEO Techniques Include Content Improvement, Keyword Research, Re- Writes Meta Tags, Website Analysis and Redesign|
Now let’s move Our SEO Ride Forward,
The whole SEO (Search Engine Optimization) Planning is divided into two different categories:
You can say that these two are the pillar of SEO that helps a website to reach on Google Ranking.
Both of these make SEO Campaign successful, at the same time we also understand that they are totally different from each other and they do their job well in their place to improving your search engine rankings.
To understand both SEO Categories you have to understand both at the basic level Step By Step, How they work with Search engine algorithms.
So, let’s break it down,
There are two main Categories that search engines look for when classifying your website and compared to other websites on the web Let’s know these two well.
Now the question comes that what are these categories, and what does it do?
So let’s know them in detail
- What is On-Page SEO?
- What is Off-Page SEO?
What is On-Page SEO?
On-Page SEO helps to optimize the website on the search engine which affects the website ranking on search engines. All this stuff has to control over and can implement on the website. So below we shared the biggest factors that include in it.
Basically, in on Page SEO, we do implement within website structure like Meta Tags, SEO keywords, H1 Tags, title optimizations, sitemap, Alt tag, structured data mark-up, image SEO, internal links, and last on is Content which is the king our main focus on this that help SEO and other techniques that can help to improve the position on search engines.
Let’s take a look at the checklist of On-Page SEO:-
Through this checklist, Users can increase website traffic and rank on Search Engines.
- Meta Tags (Meta Title – 60 Characters, Description – 160 Characters & Focus Keyword)
- H1 Tag (Make sensible H1 using targeted keywords)
- SEO Friendly URL
- Alt Tags
- Canonical Issue
- Schema Mark-up
- Image Optimization
- Website Responsive (For Mobile, Desktop)
- Browser Friendly
- Keyword Density (1.5% – 2%)
- Unique and Engaging Content (More than 500 Words)
- Interlinking (Try to interlinking on targeted Keyword, but it should be relevancy)
- Website Loading Time (Not more than 4 Sec)
- Sitemap (www.yourwebsite.com/sitemap.xml)
All these above checklist points will help to optimize your On-page SEO. With this, you will have t add some extra thing which very important this which mentioned here.
- Insert Social Media sharing buttons to your Website or Blog.
- Most Important create Social Media profiles on Facebook, Twitter, LinkedIn, Instagram, and more.
- Insert the related Post after each post that will help to decrease the bounce rate.
Keep in mind that the search engine did not read your content they only looking for signals to figure out about the page that is all about.
If you followed all these steps correctly then on-page SEO will help your website and blogs to improve usability and credibility.
What is Off-Page SEO?
Off-Page SEO is a third party stage, Here we create good backlinks on other websites that will increase our domain authority.
It’s generally we know as link building and promote the website in proper ways with some methods and techniques.
Examples of how and where you can build links to your website:
Create awesome content for visitors what they want.
Content sharing on social media that generate the links as well as grow the popularity and visibility of your content on the search engine.
And some other activities where we create good backlinks for a website like Social Bookmarking, Classified, Business listing, Video Submission, Image Submission, PPT & PDF Submission, Forum Submission, Web 2.0 Creations, Question & Answer Discussion, Press Release, Blog Post & Article Submission all these Backlinks Database help to improve position in search rankings.
Which One is More Important for Website?
Both are working together to improve a website search ranking. Mainly On-page SEO is just implemented in your website and Off-Page SEO help to spread the website to others who don’t know about your website service to create backlinks on another website through content submission so that they get know about your website. And you may need to do some implement to your on-page SEO from time to time. Both Activities will help to make your website visibility and ranking on search engines.
Which of these do you remember from back in the day?
Got questions? Have I missed any? Leave a comment!
What is the SEO?
SEO stands for Search Engine Optimization, which is also known as organic listings which help to increase increasing the quantity & quality of traffic to website through the organic search engine results.
Is SEO organic or paid?
SEO is unpaid, natural rankings and it can be optimized with Different SEO practices.
How do I optimize Google search?
Step 1: Keyword Research and Development, Step 2: Target Market Business Analysis, Step 3: Content Optimization and Submission, Step 4: Continuous Testing and Measuring.
What are the SEO tools?
Google analytics, Google Search Console, Google Keyword Planner, Ahrefs’ Backlink Checker, Google Trends, Yoast SEO, Copyscape, Structured Data Testing Tool etc.